B2B Growth Leader · Outbound Team Lead · Client Acquisition Specialist
B2B Growth Leader with 5+ years scaling outbound teams and driving revenue. Led a team of 8 SDRs to consistently deliver 40+ qualified demos per month and 2x pipeline growth at a US-based SaaS company — translating data-driven insights into repeatable systems that convert engagement into long-term corporate relationships.
About Me
I'm a B2B Growth Leader with a B.E. in Computer Science, combining a tech background with 5+ years of expertise scaling outbound teams, running AI-powered outreach, and driving measurable client acquisition.
At Success.ai, I lead AI-powered outreach campaigns, coaching teams to convert intent data into qualified pipeline. Previously at UpGro Digital, I drove SEO and paid media performance for international clients, and began my career in HR recruitment — giving me a full-circle view of how businesses hire, grow, and scale.
I thrive at the intersection of data, creativity, and human connection — whether it's crafting a cold email sequence that converts or coaching a team to hit record demos.
Career Journey
6+ years across B2B growth, digital marketing, and HR — building pipelines, teams, and results.
Leading AI-powered B2B outreach, optimising sequences, and coaching teams to convert intent data into qualified opportunities.
Riyadh-based digital marketing agency delivering SEO, PPC, social media, and web solutions.
What I Bring
A full-stack marketing and sales toolkit — from strategy to execution.
Featured Work
Published content, campaigns, and thought leadership on B2B growth and marketing.
How a fully managed AI-powered outbound system delivered 499 qualified opportunities and $3.95M in pipeline across 103,645 prospects contacted.
How a fully managed outbound system delivered 87 qualified opportunities at a 4.77% reply rate — 2-3x the healthcare industry benchmark.
How a unified inbox transforms reply management in multi-channel B2B outreach — streamlining team responses and boosting conversion rates.
An in-depth analysis of why cold email response rates are dropping and proven strategies to reverse the trend through personalisation and deliverability.
How to re-engage lost prospects, recover dormant pipeline, and turn lapsed leads into active revenue opportunities using targeted email marketing.
My LinkedIn newsletter covering actionable B2B marketing strategies, outreach tips, and digital growth insights for sales and marketing professionals.
A curated collection of campaign creatives, social media content, ad designs, and marketing assets created across various client projects.
Case Study
How an AI-powered outbound system turned a relationship-built business into a scalable growth engine.
USM ReRents — the go-to backup fleet for rental yards across North America for over 30 years, serving United Rentals, Herc, Sunbelt, EquipmentShare, and 1,000+ rental partners.
Decades of growth from word of mouth and trade shows had a ceiling — thousands of rental companies across the US and Canada had never heard of USM, and the existing sales team had no bandwidth to run outbound at scale.
A fully managed cold email service — one accountable team owning strategy, infrastructure, copy, sending, and reply management end-to-end. The USM sales team never touched a single email.
We have spent thirty years building this business one relationship at a time. When we brought in a partner to help us reach new rental yards at scale, we needed a team that took the work as seriously as we do. They became an extension of our sales team, not just a vendor we wrote a check to.
— Eric Vonkeudell, CEO, USM ReRents
If your business has grown on relationships, referrals, and reputation, you don't need another tool or vendor — you need one accountable team running one connected system, so sales can stay focused on what closes deals.
Case Study
How a fragmented, three-freelancer cold email setup was replaced with one accountable system — for an Inc. 5000 healthtech SaaS company.
Dr. Contact Lens — an Inc. 5000 SaaS platform founded by two practicing optometrists, letting independent eye care practices sell and reorder contact lenses directly. The platform supports more than $200M in lens sales today.
The founder had three disconnected freelancers — a list builder, a copywriter, and a campaign manager. Nobody owned deliverability or fit. Real spend went out monthly with very little coming back, and no single person to ask why.
One accountable team — infrastructure specialist, GTM strategist, campaign manager, inbox manager — built a full game plan before sending a single email: the angle (winning back patients from corporate retailers), the ICP (practice size, EHR system, intent signals), domain warm-up, and a week-by-week timeline.
Before Success.ai, I had three different people working on cold email and nobody could tell me why it wasn't working. With this team, I finally had one place to look. The pipeline we built together is something I couldn't have created on my own.
— Dr. Brianna Rhue, Co-Founder, Dr. Contact Lens
Campaign 01 — 43 opportunities from 11,392 prospects contacted
Campaign 02 — 44 opportunities from 14,849 prospects contacted
Healthcare and clinical software cold email typically sees a 1–2% reply rate. This campaign landed at 4.77% — two to three times the industry benchmark — while sending was scaled gradually to protect deliverability.
Credentials
Continuously upskilling in digital marketing, AI, and growth strategy. Click any certificate to view full size.
Recognition
Recognised by Success.ai for outstanding leadership excellence, team coordination, and exceptional sales performance throughout 2026.
Led a high-performing team recognised as Social Stars — Best Team of the Year 2025 at Success.ai for consistent demos, sales, and revenue growth.
Drove a 2x increase in qualified demos and sales conversions through targeted B2B outreach strategies and data-driven campaign optimisation.
Academic Background
Let's Connect
Whether you're looking to scale your B2B pipeline, run high-converting campaigns, or build a results-driven team — let's talk.